Description No one knows exactly how much poor communication costs business, industry, and government each year, but estimates suggest billions. In fact, a recent estimate claims that the cost in the U.S. alone is close to $4 billion annually! Poorly-worded or inefficient emails, careless reading or listening to instructions, documents that go unread due to poor design, hastily presenting inaccurate information, sloppy proofreading all of these examples result in inevitable costs. The problem is that these costs aren't usually included on the corporate balance sheet at the end of each year, so often the problem remains unsolved. CASE 1: The promising chemist who buried his results Bruce, a research chemist for a major petro- chemical company, wrote a dense report about some new compounds he had synthesized in the laboratory from oil-refining by-products. The bulk of the report consisted of tables listing their chemical and physical properties, diagrams of their molecular structure, chemical formulas and computer printouts of toxicity tests. Buried at the end of the report was a casual speculation that one of the compounds might be a particularly effective insecticide. Seven years later, the same oil company launched a major research program to find more effective but environmentally safe insecticides. After six months of research, someone uncovered Bruce's report and his toxicity tests. A few hours of further testing confirmed that one of Bruce's compounds was the safe, economical insecticide they had been looking for. Bruce had since left the company, because he felt that the importance of his research was not being appreciated. examine each "case" and determine the following: Who is communicating to whom about what, how, and why? What was the goal of communication in each case? Identify the communication error (poor task or audience analysis? Use of inappropriate language or style? Poor organization or formatting of information? Other?) Explain what costs/losses were incurred by this problem? Identify possible solutions or strategies that would have prevented the problem, and what benefits would be derived from implementing solutions or preventing the