Description

The Paper is designed to demonstrate your decision-making process by using a real-world business example. Can you choose one of the three options below to develop a new business, for which you will collect market data and outline your ideas and proposed decisions?

You are required to addresses one of the scenarios listed below with a focus on issues relevant to course concepts. The scenario event serves as a springboard to demonstrate an understanding of concepts and information covered in the course, to allow you to apply learning, draw reasoned conclusions, and make recommendations on best practices.

Topic Options

1. New hotel property: You may specify the market location; must be non-franchise and near a major airport
2. New car rental property: You may specify the market location; must be non-franchise and near a major airport
3. New winery: Select from suburban location (Seattle, San Francisco, Sacramento, or Portland)

Be sure to include the following in your report:

• Outline the basic business model that you expect to be used to generate revenues across products or services.
• Select appropriate performance measurement approaches by outlining four (4) performance metrics and how data will be collected and used.
• Outline and analyze two (2) cost-benefit decisions that will have to be considered.
• Analyze two (2) possible approaches for attempting to achieve competitive advantage.
• Provide an assessment of immediate competition in the market you selected.
• Assess two (2) potential risks to profitability and a mitigation plan for each.

Guidelines

• Your paper should be twelve pages long.
• You should cover the directives defined in the Topic Options.
• You should follow accepted research approaches and citation format (APA).
• Your paper should be well-developed and convey your understanding of the readings and concepts.
• Your paper should be organized, coherent, and unified.
• Your paper should be free of spelling and grammatical errors.