Description

This is an AI Augmented $-$ Labeled $($AAL$)$ assignment. Marketing strategy and planning in many organizations could use a makeover in order to spark more innovation and adopt modern best practices. Using the concepts you learned from the Ten Pillars of Meaningful Marketing video in Chapter $2$ and the Ten Pillars of Meaningful Marketing Strategy Overview slides provided in Brightspace, evaluate the provided BOPREX Marketing Plan. Using the pillars as prompts, share specific ways that BOPREX could improve the current marketing plan.

Effective responses to each pillar should fall between $300$ to $500$ words, so don't feel the need to go overboard on each pillar. Focus on only the most relevant analysis and recommendations for each section.

Grading rubric: