Design a complete digital marketing strategy and implementation plan for a company. Each group will come...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Design a complete digital marketing strategy and implementation plan for a company. Each group will come up with a new idea for a company/product/service. The idea has to be original. As an example, it should be a new product/service or line extension. The mandate is to launch the product/service with a digital-only strategy. Using your entrepreneurial skills create a company and a product/service/solution that will be launched exclusively as part of a digital marketing campaign. For the purpose of this assignment, you and your group members represent the owner of the new business. Your challenge is to develop a Digital Marketing Strategy and Implementation Plan. It starts with understanding your market and your products' relationship to that market Ensure that your strategy and implementation consider all the digital channels that we studied throughout the course Specifically: Complete and submit a 10-12 page type written report of your digital marketing plan assignment uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor's name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required. Your digital marketing plan should consider allt elements of the TCERO framework indicated below: 1. (THINK): Provide a situational analysis, describing the market, the competition and the chosen target. Provide a summary of your product/service and indicate 3 features and 3 aligning benefits. (Refer to chapter 1-2) 2. Establish at least three marketing campaign objectives (using SMART criteria and at least three KPI's to optimize your campaign. (Refer to chapter 12, 20-21) Conduct an online survey (using MailChimp or SurveyMonkey) with no less than 40 respondents, demonstrating consumer response of the project idea. Provide a summary of the results and attach the survey summary. (Refer to chapter 4) Product/Service Target Market Situational Analysis Competitive Analysis Campaign Objectives and kpi's Research summary Mobile platform Provide a description and include 3 features and 3 aligning benefits Provide a description of your target market using the 4 profile variables form chapter 2 SWOT factors E/S/M commerce platform Identify and complete a competitive comparison on product, price. promotion and place for two competitors State using the SMART criteria and include the aligning ki's (CREATE) Designing campaigns and shaping platforms-, Provide complete description of 3 digital marketing platforms including description, design elements, explanation/rationale (20 marks) Web design Provide a summary of results Include screen shots of survey results (15 marks) Include a description of the 6 qualities and the 4 theories of design (chapter 5- 6) Provide a complete description of 1 mobile platform and include your rationale for selection (chapter 7) Provide a complete description of your e-commerce strategy including a summary of the 5 steps from chapter 10 Design a complete digital marketing strategy and implementation plan for a company. Each group will come up with a new idea for a company/product/service. The idea has to be original. As an example, it should be a new product/service or line extension. The mandate is to launch the product/service with a digital-only strategy. Using your entrepreneurial skills create a company and a product/service/solution that will be launched exclusively as part of a digital marketing campaign. For the purpose of this assignment, you and your group members represent the owner of the new business. Your challenge is to develop a Digital Marketing Strategy and Implementation Plan. It starts with understanding your market and your products' relationship to that market Ensure that your strategy and implementation consider all the digital channels that we studied throughout the course Specifically: Complete and submit a 10-12 page type written report of your digital marketing plan assignment uploaded in e-centennial with a title page that includes the assignment title, date, name of this class and section, the instructor's name, and your name. You must include bibliography and cite sources APA style. https://library.centennialcollege.ca/research/researchhelp as required. Your digital marketing plan should consider allt elements of the TCERO framework indicated below: 1. (THINK): Provide a situational analysis, describing the market, the competition and the chosen target. Provide a summary of your product/service and indicate 3 features and 3 aligning benefits. (Refer to chapter 1-2) 2. Establish at least three marketing campaign objectives (using SMART criteria and at least three KPI's to optimize your campaign. (Refer to chapter 12, 20-21) Conduct an online survey (using MailChimp or SurveyMonkey) with no less than 40 respondents, demonstrating consumer response of the project idea. Provide a summary of the results and attach the survey summary. (Refer to chapter 4) Product/Service Target Market Situational Analysis Competitive Analysis Campaign Objectives and kpi's Research summary Mobile platform Provide a description and include 3 features and 3 aligning benefits Provide a description of your target market using the 4 profile variables form chapter 2 SWOT factors E/S/M commerce platform Identify and complete a competitive comparison on product, price. promotion and place for two competitors State using the SMART criteria and include the aligning ki's (CREATE) Designing campaigns and shaping platforms-, Provide complete description of 3 digital marketing platforms including description, design elements, explanation/rationale (20 marks) Web design Provide a summary of results Include screen shots of survey results (15 marks) Include a description of the 6 qualities and the 4 theories of design (chapter 5- 6) Provide a complete description of 1 mobile platform and include your rationale for selection (chapter 7) Provide a complete description of your e-commerce strategy including a summary of the 5 steps from chapter 10
Expert Answer:
Related Book For
Managerial Accounting An Integrative Approach
ISBN: 9780999500491
2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
Posted Date:
Students also viewed these marketing questions
-
The LOGIC menu on the TI-84 Plus CE contains the operators and, or, xor, and not. The truth table for p q, for example, can be displayed by entering all combinations of truth values for p and q in...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Solve the given equation over the real numbers by completing the square. If there are more than one solution, separate them by a comma. If there is no real solution, enter DNE (short for does not...
-
China's fast growing economic and trade ties with a range of countries in Latin America and the Caribbean are increasingly intense and dynamic, as documented elsewhere. The pace of that change, and...
-
A media report claims that more than 75% of middle school students engage in bullying behavior. A University of Illinois study on aggressive behavior surveyed a random sample of 558 middle school...
-
Mr. Tam is the front man for the Asian American dance-rock band The Slants. Mr. Tam named his band The Slants to reclaim and take ownership of Asian stereotypes. The band draws inspiration for its...
-
Chrome-It, Inc., manufactures special chromed parts made to the order and specifications of the customer. It has two production departments, stamping and plating, and two service departments, power...
-
What type of cost does not change with changes in production volume?
-
Extend Example 20.3 to calculate CVA when default can happen in the middle of each month. Assume that the default probability during the first year is 0.001667 per month and the default probability...
-
What is the difference between distance and displacement?
-
In 2009, Congress and the president set up the Financial Crisis Inquiry Commission to investigate the causes of the financial crisis. At a hearing of the commission in 2010, Robert Rubinwho had...
-
In 2012, the euro-zone countries began the process of increasing the integration of their banking systems by giving the European Central Bank the authority to supervise banks in all member countries....
-
In 2010, an article in the Wall Street Journal observed: In the bond market . . . investors have been flocking to all manner of [bonds] . . . from Treasuries to junk bonds. The attraction: steady...
-
Trader A enters into futures contracts to buy 1 million euros for 1.3 million dollars in three months. Trader B enters in a forward contract to do the same thing. The exchange rate (dollars per euro)...
-
In 2012, as speculation increased that Greece might stop using the euro as its currency, the Wall Street Journal published an article that included this observation: The Continents financial system...
-
ARI Compamy has decided to sell some portion of its shares to public via IPO. The company reported the financial information below for this year. Operating Income : 132 000 000 TL Depreciation and...
-
United Business Forms capital structure is as follows: Debt ............................................ 35% Preferred stock ........................... 15 Common equity .......................... 50...
-
The objective of this exercise is to attach costs for the Marketing, General, and Administrative Departments to specific activities performed by these departments. The data worksheets you will need...
-
Using the data in the table for Exercise 3, create a Pareto chart for each of the jams. How do they compare now? Which chart is easier to use? Why? Data From Exercise 3 Feature Strawberry Raspberry...
-
Sheila Felgood is the owner of a small dog-grooming business, Felgood Clippers. She would like to increase her sales over the last three years actual results and is looking at a variety of...
-
The system in Fig.12.21 consists of a homogeneous disk of mass \(M=300 \mathrm{~g}\) and radius \(R=40.0 \mathrm{~cm}\). At the disk, a slit has been produced along the entire length \(R\) of the...
-
Determine the energy flux on Earth from the Sun, which is \(150 \times 10^{6} \mathrm{~km}\) away, using (13.12). Taking into account that a photovoltaic panel can have an efficiency of \(20 \%\),...
-
Show that if you have a mass \(M\) distributed of on a spherical shell, that is, on a sphere of radius \(R\) hollow inside, and a point mass \(m\) at a distance \(h\) from the sphere, the...
Study smarter with the SolutionInn App