Design a comprehensive communication strategy for a multinational corporation (MNC) that aims to rebrand its image and
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Question:
Design a comprehensive communication strategy for a multinational corporation (MNC) that aims to rebrand its image and reposition itself as a socially responsible and environmentally conscious organization. The MNC operates in various industries, including manufacturing, retail, and technology, and has a global presence with diverse stakeholders. The strategy should include:
- A clear and concise mission statement that reflects the MNC's new values and goals.
- A detailed plan for communicating with internal and external stakeholders, including employees, shareholders, customers, suppliers, and the general public.
- A coherent narrative that connects the MNC's past, present, and future actions, demonstrating its commitment to sustainability and social responsibility.
- A framework for measuring the success of the communication strategy, including key performance indicators (KPIs) and metrics.
- A risk assessment and crisis management plan to address potential challenges and negative publicity that may arise during the rebranding process.
- A budget allocation for the communication strategy, including the costs of developing and implementing the plan, as well as the potential return on investment (ROI).
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