Design a detailed project that aims to develop a comprehensive brand strategy for Peyo Cosmetics Limited, a start-up company. Peyo Cosmetics Limited start-up can be in any industry or sector, and it should be a relatively new company with limited brand recognition in the marketplace. Potential Outcomes: 1. Gain hands-on experience in strategic brand management and a deep understanding of developing a comprehensive rebranding strategy. 2. Develop critical thinking skills, problem-solving skills, and the ability to work in a team. 3. Gain practical experience communicating complex ideas to stakeholders and presenting recommendations to senior management. 4. Provide valuable insights to the company to help improve its brand positioning, equity, and overall business performance. Task Details: 1. Company Analysis: Conduct a thorough analysis of any start-up, industry, and target market. Identify the company's strengths, weaknesses, opportunities, and threats. 2. Brand Audit: Conduct a comprehensive brand audit of the start-up's current brand image, identity, and equity. Identify areas where the existing brand falls short and where there is room for improvement. 3. Brand Positioning: Develop a precise and differentiated brand positioning for the start-up. Determine the unique value proposition the company can offer its target market and identify the key benefits the brand can deliver. 4. Brand Identity: Develop a visual and verbal brand identity for the start-up. This includes creating a brand name, logo, tagline, and voice consistent with the brand positioning. 5. Communication Strategy: Develop a communication strategy for the start-up to reach and engage the target market effectively. This includes identifying the appropriate marketing channels, messaging, and tactics that will be most effective for the brand. 6. Implementation Plan: Develop a comprehensive plan outlining how the brand strategy will be executed across all touchpoints, including marketing, sales, customer service, and internal communications. 7. Evaluation and Measurement: Develop a measurement plan to evaluate the effectiveness of the brand strategy. Identify key performance indicators (KPIs) and metrics that will be used to measure the success of the brand strategy over time. Deliverables: A comprehensive brand strategy report that includes all of the above tasks. A visual brand identity (logo, tagline, brand voice) that is consistent with the brand positioning. A communication plan that outlines the marketing channels and messaging that will be used to communicate the brand. A measurement plan that outlines the KPIs and metrics will be used to evaluate the effectiveness of the brand strategy.

Additions:Students kindly cite relevant sources and data to support their arguments Attach data and reports reviewed as appendices Students will be penalized with context not been supported with data

Note:Answer should be detailed and related to Peyo Cosmetics Limited .Thank you