Question: Design a human-centered innovative solution for a wicked problem for some people/ firms in the marketing context. Examples of some big wicked problems in the

Design a human-centered innovative solution for a wicked problem for some people/ firms in the marketing context.

Examples of some big wicked problems in the marketing context:

1. we cannot control the customers where they will go, and what they will do in the spot

2. we cannot 100% predict what customers want to buy in each specific period

3. we cannot ensure our customers are 100% satisfied.

4. we cannot know the strategies of our competitors

Please suggest some ideas.

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