Design a discussion guide for a moderator to use during the focus groups. When designing the discussion
Question:
Design a discussion guide for a moderator to use during the focus groups. When designing the discussion guide, pay attention to the following aspects:
●Instructions to the moderator explaining the purpose of the research and how to use the discussion guide (for example, different symbols and numbering used in the guide to indicate which questions can be asked directly to participants and when the moderator should probe).
●An introduction section that the moderator reads to participants (moderator's name, why the research is being conducted, permission to audio record, rules during the discussion, and how long the discussion will last).
●Participant introduction.
●Warm-up questions.
●Different sections to address the objectives set during Phase 2. This should include projective technique(s) and clear instructions to the moderator on how to use these technique(s). Include visual aids you plan to use during projective technique(s).
●Indicate the time the moderator should spend on each section in the discussion guide.
Think practically when drafting the discussion guide, keeping in mind the type of information that Quattro-Canna Holdings requires.