Question: Despite increasing smartphone penetration, Hello Tractor as a platform does not actually communicate directly with the farmers that book their tractor services. Instead, farmers book

Despite increasing smartphone penetration, Hello Tractor as a platform does not actually communicate directly with the farmers that book their tractor services. Instead, farmers book through a middleman called a booking agent.

Why

or why not

should HT cut out the booking agents and instead engage directly with the end users?

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