Question: Despite its massive user base and initial promise, WhatsApp Payments has struggled to gain significant traction in India. As a Product Manager for WhatsApp Payments,

Despite its massive user base and initial promise, WhatsApp Payments
has struggled to gain significant traction in India. As a Product Manager
for WhatsApp Payments, you must analyse the potential reasons for this
limited success and propose strategic changes that could have propelled
WhatsApp Payments towards greater adoption.
Key points for areas for analysis (but not limited to):
Market Entry Strategy
User Experience (UX)
Consumer trust and consumer awareness
Competitive Landscape
Additional Considerations:
Feel free to explore how regulations and limitations imposed by different
countries could have impacted the rollout strategy.
Discuss the potential role of offline payment integrations (QR codes, NFC) to
expand the reach of WhatsApp Payments.
Analyse the impact of recent developments like UPI AutoPay on the overall
strategy for WhatsApp Payments.

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