Question: Despite their long - term relationship, Nike has conflicts with Foot Locker regarding various issues, including promotion tactics, new product introduction etc. This eventually led

Despite their long

-

term relationship, Nike has conflicts with Foot Locker regarding various issues, including promotion tactics, new product introduction etc. This eventually led Nike to slash its shipments to Foot Locker by

60 % .

This is an example of

O a

.

Forward integration

.

Backward integration

O c

.

Horizontal channel conflict

O d

.

Vertical channel conflict

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