DESTINATION MANAGEMENT STRATEGY PART C. DIGITAL COMMUNICATION PLAN & VODCASI Part C of the strategy is individual-based assessment. Each student will independently design a digital communication plan to communicate the destination management strategy to a chosen group of stakeholders at the destination. Part C is worth 35% and includes two components: . 1. A written digital communication plan - explain the goals, describe the target audience, identify effective communication channels, and design key content (1,500 words, +10%). 2. A vodcast - make a short vodcast aimed to gain stakeholder support for the management plan (approximately 3 minutes). Required structure and content for the Digital Communication Plan Section 1: Introducing the importance of establishing and managing an online reputation and the purpose of this digital communication plan. Section 2: Describe the stakeholder group (ie., which stakeholder group your vodcast is targeting and why you choose this group). Section 3: Identify effective communication channels for this stakeholder group based on their particular needs and preferences (i.e., how should the vodcast be distributed to the targeted stakeholders?) You need to consider various digital communication platforms/channels and their appropriateness for the chosen stakeholder group. Section 4: Design the vodcast and justify the design (describe the key elements of the vodcast and why you design the elements in this way) Section 5: Concluding comments Section 6: References. Please use APA referencing style. There should be at least 3 academic references and 3 industry references in this list. Remember that a reference is a source that is actually cited within the text