Detail and present your perspective on a Amazon using technologies to creating innovation. Be very careful about what you term as innovative and disruptiveIntroduce the company very briefly to set the context for your discussion so others can relate to the companyWhat impact does $($or does not$)$ such innovation have on the company's strategic initiatives and long term success? I need to see you develop this link between products$/$process and strategy. There is often a tendency to get too involved in what the company is doing rather than why.Again the focus is on content, clarity, brevity & depth in your analysis