1. Detail the brand journey of HMV since its founding in 1921.

The keys to successful branding are:

a. To be known. b.To be known for something. c.To be known for something meaningful and relevant to existing and prospective customers. d.To communicate what’s meaningful and relevant memorable and stand out from the competition. Explain in detail how HMV meets criteria a., b., c., and d?

2. Detail if and how HMV can rebuild its brand and engage customers, especially the young, to enable the company to go back to its music roots.

Answer rating: 100% (QA)

To meet the criteria of branding it should rebuild its tagline and logo which creates some dissonanc... View the full answer