Question: Detail your overall competitive strategy, i . e . cost leadership, focus, differentiation, or a combination of any of the competitive strategies and why it

Detail your overall competitive strategy, i.e. cost leadership, focus, differentiation, or a combination of any of the competitive strategies and why it was selected.
Data and analysis regarding highpoints from the previous year and decisions that lead to this success.
Data and analysis regarding the biggest challenges and the decisions that led to poor performance.
Note: this section should be approximately 40% of the actual letters content
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