Details Evidence-Based Management - The Need for Data Research Assignment on an Exemplary Company The Power of Data and EBM Module 1 We are facing EBM in our daily lives almost every day. In some cases, if we have this methodology, it improves the quality of the work we do. As an example, we can evaluate our entrepreneurship experiences. Not all of us are entrepreneurs, but most of us tried to sell something to make a profit. This might be a garage sale, lemonade sale, or girls scout cookies. There are good days and bad days in terms of sales. When we analyze these ups and downs, we find that we were in the right spot at the right time on good days. On the other hand, we find that we posted our garage sale announcement to an online platform that is no longer popular; or we made a typo that does not show our message correctly; or we did not do search engine optimization using keywords. There are interesting case studies in your textbook for EBM improvements in business life (section 1.4). One example shows how a large British telecom organization improved its employee satisfaction survey response rate from 5 percent to 67 percent by just making a root cause analysis of why employees are not responding. Consider your readings and the above example, in a 2-3 page document, discuss your understanding of EBM in different organizations. Give an example of how non-scientific opinions lead people or organizations to strategic failures, and evaluate how that decision could be improved by EBM. Give an example of how scientific facts and data lead an organization to change its business strategies and lead to success. Submission Guidelines Review the guidelines on the Research Assignments section of the Course Assignment Requirements and Guidance. Please build the structure of the paper in current APA format. Your document submission is due by the posted due date. Review the rubric for detailed grading criteria. Your paper will automatically be evaluated through Turnitin when you submit your assignment in this activity. Turnitin is a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Ensure that your work is entirely your own and that you have not plagiarized any material! Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters. This activity supports Module Objectives 3, 4 and Learning Outcomes 1, 2.