Question: Determine and describe three objectives on which your team should focus, then list them in priority order Based on your leadership priority list, insert specific
Determine and describe three objectives on which your team should focus, then list them in priority order
Based on your leadership priority list, insert specific goals for each of your objectives (by month, by quarter, and by season)
Explain how the objectives you have identified and the goals you have set align with the company strategy stated in the case study.


You are the store manager at Dennigee's, one of 988 mid-sized profitable lawn and garden stores scattered throughout the West, Midwest and Southwestern parts of the United State Your store is located in Phoenix, Arizona. Dennigee's offers lawn and garden products and fresh plants in a great atmosphere and at an affordable price. Its mission statement promises: To be the leading provider of quality lawn and garden products; providing customers with a better life by saving them money and time; providing employees with respect and opportunities; and giving shareholders a return on their investment. The company's strategy is to be a customer-driven provider of high-quality lawn and garden products and fresh plants The focus for this fiscal year is simple and straightforward. Dennigee's will continue to focus their execution on their corporate strategy, referred to as the "Big Five": 1. Grow Customer Numbers Faster than the Competition 2. Lead in Revenue Growth 3. Ensure a Great Customer Experience Every Time 4. Lead in Profitability Growth 5. Use the Strength of Our Culture to Compete Executing the "Big 5 " is critically important to the company's success. The following is background on the Phoenix Dennigee's store: LY Revenues: \$1.6M TY Plan: $1.8M 13,000 sq. ft combined inventory storage and selling space Total of 6 Dennigee's stores in the Phoenix market Home Depot within a 2 mile radius Lowe's and Menard's within a 5 mile radius The store's current performance stats: Current Fiscal Year: Focus Period, Jan 1 - Mar 31 You are the store manager at Dennigee's, one of 988 mid-sized profitable lawn and garden stores scattered throughout the West, Midwest and Southwestern parts of the United State Your store is located in Phoenix, Arizona. Dennigee's offers lawn and garden products and fresh plants in a great atmosphere and at an affordable price. Its mission statement promises: To be the leading provider of quality lawn and garden products; providing customers with a better life by saving them money and time; providing employees with respect and opportunities; and giving shareholders a return on their investment. The company's strategy is to be a customer-driven provider of high-quality lawn and garden products and fresh plants The focus for this fiscal year is simple and straightforward. Dennigee's will continue to focus their execution on their corporate strategy, referred to as the "Big Five": 1. Grow Customer Numbers Faster than the Competition 2. Lead in Revenue Growth 3. Ensure a Great Customer Experience Every Time 4. Lead in Profitability Growth 5. Use the Strength of Our Culture to Compete Executing the "Big 5 " is critically important to the company's success. The following is background on the Phoenix Dennigee's store: LY Revenues: \$1.6M TY Plan: $1.8M 13,000 sq. ft combined inventory storage and selling space Total of 6 Dennigee's stores in the Phoenix market Home Depot within a 2 mile radius Lowe's and Menard's within a 5 mile radius The store's current performance stats: Current Fiscal Year: Focus Period, Jan 1 - Mar 31