Question: Determine the best customer using the RFM approach using the quintile approach. customer recency in months # of transactions Avg amt per purchase 1 10

Determine the best customer using the RFM approach using the quintile approach. customer recency in months # of transactions Avg amt per purchase 1 10 17 30 2 8 14 50 3 3 20 10 4 5 10 20 5 6 12 25

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