Question: Determine the market potential for a backpack that has 20 million prospective buyers who purchase an average of 2 per year and price averages $50.

Determine the market potential for a backpack that has 20 million prospective buyers who purchase an average of 2 per year and price averages $50. Supplier of the backpack leases the factory for $400,000 per year and has a variable cost of $ 30 per unit. What % of the market it should capture to break even?

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