Determine the strategy, model and/or type, method, or technique to forecast the following scenario.

You are the VP of operations for Collars-To-Go. Your product is cat collars of all types for all types of cats. The marketing director suggests a new product for your company. The marketing director thinks there is a market for hamster collars. You need a forecast before deciding if this would be a good product to produce or if the marketing director has lost his mind.

What would be the forecasting strategy, the model and/or type, method or technique or does the marketing director need professional mental help?