Determine two methods to be used for consumer research in developing the marketing plan. Provide rationales. Determine three traditional marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following: How will the identified methods help in the acquisition of the new customers? How will the identified methods help in the retention of the existing customers? What are the advantages and disadvantages of the identified methods? Determine three digital marketing methods you will use in developing the marketing plan and provide rationales. Your response should address the following: How will the identified methods help in the acquisition of the new customers? How will the identified methods help in the retention of the existing customers? What are the advantages and disadvantages of the identified methods? Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following: Which method do you think could be most impactful in addressing your target audiences? Which method do you think could be most effective in branding? Can both digital and traditional marketing support the brand and growth of the business? Explain the crisis management strategies to be implemented prior to reopening. Your response should address the following: How can we focus on customer expectations to improve brand damage from the incident? How can we support our employees needs in reopening the park? What possible crises could arise relevant to the incident and reopening? Determine one legal and one ethical issue that could arise and negatively impact the organizations brand image upon reopening and provide proactive steps that could be taken now to prevent them.