Question: Determine what information in the case study is extraneous, and do not address it. Who are the stakeholders? Why do you consider them to be

Determine what information in the case study is extraneous, and do not address it. Who are the stakeholders? Why do you consider them to be stakeholders?

Starwood is targeting to open 50 hotels in India from 2008-2010. About half will be Alofts. Is this number realistic/appropriate? What number would you recommend and why? What should the brand breakdown be? (ie just Alofts, or other Starwood brands as well) Why? Discuss rate price points/positioning in the marketplace.

Should the hotels be owned/managed by Starwood or franchised? Why? What are the key considerations?

The case mentions that domestic hoteliers are upgrading many 3-4 star properties to 5, presumably in order to boost rates. Strategically, how would the Aloft brand fit in with this way of thinking?

This scenario is in the past, and we have the benefit of hindsight. Feel free to incorporate/reference what actually occurred

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