Determine whether the following description is true or false 1 Man likes to bring along a woman when they shop for reassurance. 2 lifestyle advertising is often used with beer commercials. 3 Behaviour response segmentation often looks at the occasion for using a product or service, like flowers on Mother's Day. 4 In head on positioning one brand is shown as being equal to or better than another brand 5 Mercedes-Benz would be wise to target Gen Y consumers 6 Consumers with moderate loyalty tend to switch brands often 7 Positioning refers to the location of the product on the store shelves 8 Repositioning is the task of moving products to another location in the store