Determining Audience Needs $($Module Five$)$

As the new corporate communications manager, you have developed a good idea of the various internal and external audiences for communications across the enterprise.

You have learned that IG is organized into six main areas, and each area has its own structure:

Research and Development $($R&D$)$: New Product Development and Product Enhancement teams

Manufacturing: Detroit, Shanghai, and Purchasing teams

Sales and Marketing: U$.$S$.$ Sales, U$.$S$.$ Marketing, European Sales, European Marketing, Partner Management, and Online Sales teams

Technical Support: the exception, as there is only a single team handling this function

Finance$/$Accounting: Corporate Finance and Corporate Accounting teams

Human Resources: Corporate HR team with ties to HR representatives at each work site