Develop a brand name for $($a$)$ a voice$-$activated wireless speaker, $($b$)$ a sports apparel store, $($c$)$ an internet grocery shopping service, $($d$)$ a mobile app, or $($e$)$ a pet walking service.

Develop a brand name for only $1$ of the options.

Use the concepts presented in chapter $8$ to justify your name. The name should consider the key benefits of the product and how you want target consumers to perceive and interpret the brand name.

Be sure to articulate the specific perceptual principles $($discussed in the chapter$)$ used to develop your brand name.