Question: Develop a channel structure for a Nestle Fruita Vitals, this will include following Channel Flow (no. of layers from point of manufacturing to point of
Develop a channel structure for a Nestle Fruita Vitals, this will include following
- Channel Flow (no. of layers from point of manufacturing to point of sales)
- Distributor related decision (single distributor or multiple distributors)
- Retail structure (no of channels youd make the product available)
- Develop a visibility strategy for different retail channels
- Develop an E-Commerce strategy
Explain each point in detail as per your own understanding backed by reasoning.
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