Question: Develop a channel structure for a Nestle Fruita Vitals, this will include following Channel Flow (no. of layers from point of manufacturing to point of

Develop a channel structure for a Nestle Fruita Vitals, this will include following

  • Channel Flow (no. of layers from point of manufacturing to point of sales)
  • Distributor related decision (single distributor or multiple distributors)
  • Retail structure (no of channels youd make the product available)
  • Develop a visibility strategy for different retail channels
  • Develop an E-Commerce strategy

Explain each point in detail as per your own understanding backed by reasoning.

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