Question: Develop a communication plan using the six elements of an effective communication program. Integrate the four distinct levels of integrated marketing communication ( IMC )

Develop a communication plan using the six elements of an effective communication program.
Integrate the four distinct levels of integrated marketing communication (IMC).
Design an integrated marketing plan using a combination of traditional and online media.
Create a proposal for implementing the six steps in the personal selling process to business accounts (Figure 14.1).
Recommend a multichannel distribution strategy. Defend your recommendation.
Propose a mobile retailing strategy.

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