Develop a Competitive Strength Assessment for Samsung Electronics. Do the research to ascertain the top three competitors of the company and what their strengths are to properly construct the assessment. Do not copy a Competitive Profile Matrix on the company. Please explain the findings of your Computerized Strength Assessment Matrix

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Illustration of a Competitive Strength Assessment ABC CO. RIVAL 1 RIVAL 2 RIVAL 3 RIVAL 4 Importance Weight Strength Rating Strength Rating Strength Rating Score Score Score Score 5 7 10 Strength Rating 6 6 1 Key Success Factor/ Strength Measure Quality product performance Reputation/image Manufacturing capability Technological skills Dealer network/distribution capability New product innovation capability Financial resources Relative cost position Customer service capabilities Sum of importance weights Weighted overall strength rating 8 8 2 10 9 9 0.80 0.80 0.20 0.50 0.45 0.45 1 Strength Rating 1 1 5 3 5 0.10 0.10 0.10 0.05 0.05 0.05 0.10 0.30 0.15 1.00 0.50 0.70 1.00 0.05 0.20 0.20 1.00 3.00 1.05 10 10 4 7 10 10 7 4 1.00 1.00 0.40 0.35 0.50 0.50 0.70 0.90 1.50 Score 0.10 0.10 0.50 0.15 0.25 0.25 0.30 0.30 0.15 8 1 1 0.60 0.60 0.10 0.40 0.05 0.05 0.10 1.20 0.60 4 5 0.50 1 10 10 5 5 5 3 1 3 4 1.50 0.75 7 10 1 4 5.95 7.70 6.85 2.10 3.70 (Rating scale: 1 = very weak 10 = very strong) Illustration of a Competitive Strength Assessment ABC CO. RIVAL 1 RIVAL 2 RIVAL 3 RIVAL 4 Importance Weight Strength Rating Strength Rating Strength Rating Score Score Score Score 5 7 10 Strength Rating 6 6 1 Key Success Factor/ Strength Measure Quality product performance Reputation/image Manufacturing capability Technological skills Dealer network/distribution capability New product innovation capability Financial resources Relative cost position Customer service capabilities Sum of importance weights Weighted overall strength rating 8 8 2 10 9 9 0.80 0.80 0.20 0.50 0.45 0.45 1 Strength Rating 1 1 5 3 5 0.10 0.10 0.10 0.05 0.05 0.05 0.10 0.30 0.15 1.00 0.50 0.70 1.00 0.05 0.20 0.20 1.00 3.00 1.05 10 10 4 7 10 10 7 4 1.00 1.00 0.40 0.35 0.50 0.50 0.70 0.90 1.50 Score 0.10 0.10 0.50 0.15 0.25 0.25 0.30 0.30 0.15 8 1 1 0.60 0.60 0.10 0.40 0.05 0.05 0.10 1.20 0.60 4 5 0.50 1 10 10 5 5 5 3 1 3 4 1.50 0.75 7 10 1 4 5.95 7.70 6.85 2.10 3.70 (Rating scale: 1 = very weak 10 = very strong)