Develop a comprehensive Marketing Plan for a business start-up. You can choose any business you wish, but the business and product must be realistic, not a copy of an existing company or product, and the information you provide for this business must be realistic. You can model your start up after an existing business, but you cannot copy it.

The Marketing Plan assignment will require research into this type of business in order to identify potential market segments and their characteristics, select appropriate target markets, design a marketing mix that will optimize the profitability of the business, set targets and evaluation metrics, and develop a full implementation plan. This plan will be presented to the Executive Committee of the company.

The written submission should be substantive, both in length and content, directly and thoughtfully addressing the question or issue.

The report should be professional. The Product (the content, the presentation, etc.), Place (the manner in which it is presented to the professor), Price (the amount of effort required to read and consider the points - this is a place where clarity, conciseness and attention to grammar, and spelling and punctuation counts), and Promotion (how well your ideas are supported and whether to "sell" your position).