Question: Develop a concept for a NEW brand extension that makes use of the existing brand equity (note: this must not be a line extension.) This

Develop a concept for a NEW brand extension that makes use of the existing brand equity (note: this must not be a line extension.) This extension could be targeted to the same segment.

A) Explain your rationale (Using the ideas, the concepts of fit, leverage, and opportunity) for producing this extension (max 200 words).

B) Briefly describe the marketing mix for this extension (max 100 words).

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