Question: Develop a consumer - focused email which is to be sent to patients currently using the antidepressant drug. Assume you have their contact information from
Develop a consumerfocused email which is to be
sent to patients currently using the antidepressant drug. Assume you have their contact information
from when they were prescribed the drug by their primary care physician.
The email must focus on accomplishing the following objectives:
Persuades recipient to open the email.
b Provides information about the recall.
c Prompts specific action such as visiting the pharmaceutical companys website or the
pharmacies where customers may have purchased the medicine from, to return the product.
d Creates reassurance about the pharma brandcompany to restore the customers trust.
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