Question: Develop a consumer profile of a prototypical target client (a maker with entrepreneurial spirit) for the company ShapeMaster.Inc. [Include both demographic and behavioral characteristics with

Develop a consumer profile of a prototypical target client (a maker with entrepreneurial spirit) for the company ShapeMaster.Inc. [Include both demographic and behavioral characteristics with an emphasis on media-use behavior]

Include the following in description:

Where can you discover and then engage this unseen target via digital communication?

  • A succinct description of a prototypical client in the target group [ 150 words]
  • Provide a list of at least 5 demographic and 5 behavioral descriptors. [No need to create a comprehensive profile]
  • Develop a digital media behavior profile based on your descriptions.
    • How does this person use the Internet?
    • How much time do they spend online?
    • What do they do when they are on the Internet?
    • What platforms do they use frequently?
    • What websites do they visit frequently?

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