Question: Develop a consumer profile of a prototypical target client (a maker with entrepreneurial spirit) for the company ShapeMaster.Inc. [Include both demographic and behavioral characteristics with
Develop a consumer profile of a prototypical target client (a maker with entrepreneurial spirit) for the company ShapeMaster.Inc. [Include both demographic and behavioral characteristics with an emphasis on media-use behavior]
Include the following in description:
Where can you discover and then engage this unseen target via digital communication?
- A succinct description of a prototypical client in the target group [ 150 words]
- Provide a list of at least 5 demographic and 5 behavioral descriptors. [No need to create a comprehensive profile]
- Develop a digital media behavior profile based on your descriptions.
- How does this person use the Internet?
- How much time do they spend online?
- What do they do when they are on the Internet?
- What platforms do they use frequently?
- What websites do they visit frequently?
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