Develop a data$-$driven Africa export strategy for a company poised to benefit from the AfCFTA. Impress the board with your insights and recommendations.

Challenge: Choose a real company operating in South Africa that can leverage the African Continental Free Trade Area $($AfCFTA$)$ to expand its reach. Act as consultants, advising the company's board on:

Target market: Select a specific African country based on a strong rationale considering market potential, alignment with the company's offerings, and AfCFTA benefits.

Design a comprehensive export strategy addressing:

$$ HS code identification: Classify the chosen product$($s$)$ under the Harmonised System code.

$$ Risk assessment: Evaluate financial and operational risks associated with entering the target market.

$$ Export market potential: Quantify the untapped export market gap available.

$$ Market access: Analyse tariff and non$-$tariff barriers they might face.

$$ Product compliance: Ensure their product meets quality and safety standards in the target country.

$$ Export incentives: Research available government support programs and how they can access these.

$$ Competitive landscape: Identify and assess existing competitors in the target countries.