Question: Develop a digital media strategy that will complete the media plan for Google. Specifically answer the questions below. 1 . List at least three keywords

Develop a digital media strategy that will complete the media plan for Google. Specifically answer the questions below.
1. List at least three keywords that would guide the purchase of paid search listings.
2. How might the Google worthy challenge idea create digital advertising partnerships for the top online job posting websites like Glassdoor, CareerBuilder, and LinkedIn?
3. Provide some idea of ad content and treatment for the digital display ads.
4. List three media metrics you would use to measure the success of your digital media plan.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

MKT500 Week 8 Discussion Board 8 attached are the questions, scenario, and supportive reading materials. MKT500 DB 8 "The Importance of Social Media and Web Analytics" 1.) From the scenario,...

Q:

Use the reading to answer the last 5 questions please thank you! would follow the adage articulated by Supreme Court Justice Louis Brandies a century earlier: "Publicity is justly commended as a...

Q:

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Q:

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

Q:

Client 1: Mobile Gaming company: A young tech savvy Saudi developer based in Riyadh is planning to launch his own mobile gaming company called "Saudi Peak Games". The company's goals is to launch...

Q:

Hi, Please help me with homework. Thank you !!! Thumbs up for ALL answers. Material: Book Title Social Media Marketing: A Strategic Approach Author Barker, Barker, Bormann, Roberts, Zahay...

Q:

CHAPTER 11 Content Marketing: Publishing Articles, White Papers, and E-Books This chapter will discuss several of content marketing, these types of conventional publishing methods, which publications...

Q:

1. Optimize the campaign strategy. Develop a set of recommendations to improve the online performance of Thunderbird. 2. Determine the impact that the recommendations proposed will have on the...

Q:

CONTENTS 1. INTRODUCTION.. 3 2. TASK A KNOWLEDGE QUESTIONS. 5 3. TASK B PRODUCE A CONTENT STRATEGY. 7 4. TASK C DEVELOP AND PUBLISH CONTENT. 13 5. TASK D REVIEW CONTENT PERFORMANCE. 17 6. ASSESSMENT...

Q:

For the exclusive use of N. Keita, 2016. CASE: E-522 DATE: 06/20/14 AXEL SPRINGER IN 2014: STRATEGIC LEADERSHIP OF THE DIGITAL MEDIA TRANSFORMATION I will not tire in claiming our share in all...

Q:

A gas consists of molecules of mass m and is at a temperature T. Making use of the Maxwell velocity distribution function find the corresponding distribution of the molecules over the kinetic...

Q:

Based on the table if you were holding just a few stocks in your portfolio, which security would be considered best performer in that content?

Q:

Why are temporary accounts not included in the post - closing trial balance?

Q:

-/1 View Policies Current Attempt in Progress The following amortization and interest schedule reflects the issuance of 10-year bonds by Bridgeport Corporation on January 1, 2014, and the subsequent...