Question: develop a Digital Strategy & Plan for a product or service topic is: website and apps Components of Optimize section: What is the numerical objective(s)

develop a Digital Strategy & Plan for a product or service

topic is: website and apps

Components of "Optimize" section:

What is the numerical objective(s) of your plan? (# of new customers, market share, a $ sales goal, or other)

Which metrics will you need to track to check whether the plan is successful?

(These should be metrics specific to each of the tactics described in your CREATE/ENGAGE sections. How will you check that each of the tactics is being successful?)

How do you intend to collect the data?

How do you propose to analyze this data?

What will you do to optimize the plan if certain parts of it are less successful than others, according to your analysis?

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