Develop a five-point feature benefit analysis for the "New" product in the scenario below:

You are a sales representative for a well-known coffee company. Your company is a leader in the premium segment of the market, having achieved success by:

1)    Producing excellent tasting products made from quality natural ingredients.

2)    Providing exceptional promotional and distribution support to its distributors and retailers.

3)    Being committed to the environment and to supporting social causes locally, nationally, and internationally.

4)    Introducing new innovative products on a regular basis.

Your company recently launched a new product line that is "coffee ice cream on a stick". The new product line is named "Exotic". There are five different kinds, each made from exotic flavours from a different country, Columbia, Spain, Turkey, Greece, and South Africa. These new flavours have a higher than normal caffeine content. Ten percent of the profits from the new product line will be donated to rain forest preservation.

Answer rating: 100% (QA)

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