Question: Develop a linear programming model that can be used to determine the advertising budget allocation for the Alamo Grill. You must provide a written LP

Develop a linear programming model that can be used to determine the advertising budget allocation for the Alamo Grill.You must provide a written LP model showing the decision variables, objective function and constraints. Then, build the model in Excel solver to obtain the optimal solution. Provide a schedule showing the recommended number of television, radio, and online advertisements and the budget allocation for each medium. Show the total exposure and indicate the total number of potential new customers reached.

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