Develop a marketing plan for a small business. (like a service company, a place to eat or drink, a hotel, or a small entrepreneurial venture) Have a theme or concept behind your ideas and reasons. What is your brand persona?, Do you have a 30-second elevator pitch?, Are you creating experiences to create a buzz?, Consider a mission and values statement as you formulate your plan of action, Brainstorm a marketing plan for your small business that covers the five major points: product, place, promotion, price, and people.