Develop a marketing plan to increase ticket sales for each of these two shows as compared with the ticket sales from last year. With your target markets identified for The shows are the Wildcats and the Wonder Dogs. Similar to shows that did not do well on the Hush Puppies reunion concert that was intended to attract an audience of older adults, ages 50 to 60. The Center also failed to make as much as was anticipated on the Bouncing Bunnies family show that was targeted toward preschool and early elementary school students. The advertising campaigns for each show consisted primarily of print and radio ads as well as outdoor billboards. Describe the specific advertising, promotions, and marketing tools you will use to reach the target markets for each of these two shows and effectively increase tickets sales over last year's results.

1. Describe the specific marketing strategies and marketing media you would use for each of these two shows. Explain your rationale and frequency for each.

2. Do the following for each show-

a. Design a print marketing advertisement.

b. 30-second script to be used for a radio spot.

c. Design a creative social media promotion (that goes beyond just announcing the event).

3. Research current advertising rates and establish a marketing budget for each event.