Develop a marketing program for a pet service company looking to expand from operation in Montreal and Ontario to other big cities with total marketing campaign budget of $$20,000.$ Use the template below. Maximum words is $350$wordsMarketing program : $($use the template below$)$Develop your program marketing mix $(4$ Ps$)$ that helps company to reach its goals and to be successful. You may use new marketing tools in this stage such as using new communication tools $($e$.$g$.$ social media$),$ CRM systems, new channels of distributions, optimizing existing channels of distribution and so on$.$ Your marketing program includes: a$.$ Product strategy $-$ Type good, service, idea etc. $-$ Features how will it be different from the competitors? $-$ Branding Strategy $-$ Identification brand name, label and packaging $-$ Production method$/$delivery of service $-$ Other b$.$ Price strategy Which pricing strategies do you believe they are using and$/$or should be using and why? Please provide examples to support your point c$.$ Promotion strategy $-$ Personal selling $-$ Advertising $-$ Internet website, social media, email etc. $-$ Social Media $-$ Podcasts $-$ Magazine and newspaper $-$ Integrated media $-$ Outdoor media $-$ Other $-$ Sales promotions sales prices, discounts, coupons, contests, sweepstakes, tradeshows etc. $-$ Direct Marketing telemarketing, direct mail etc. $-$ Public relations $-$ Digital marketing and website $($there are severaltactics$/$channels of DM including SEO plan, PPC campaign plan, e$-$mail marketing plan, social media marketing campaign plan, content calendar, etc. $($depending on client's needs$)$ and almost all companies nowadays need to use them$-$ consultit with your client$)-$ Other forms of Promotion d$.$ Place $($distribution$)$ strategy $-$ Channels of distribution manufacturer, wholesaler, retailer $-$ Product location availability $-$ Physical distribution$/$location of facilities$/$modes of transportation