Develop a marketing strategy for the Cree bulbs using either their target or one of your choices

Step $1$: Consumer Awareness: Cree faces the challenge of educating consumers about the benefits of LED bulbs. This can be achieved through targeted marketing campaigns, product demonstrations, and educational materials.

Step $2$: Cost: Cree must address the higher cost of LED bulbs by emphasizing their long$-$term cost savings and value proposition. This can be done through comparisons with traditional bulbs, highlighting the lower energy consumption and longer lifespan of LED bulbs.

Step $3$: Perceived Risk: Cree can mitigate the perceived risk of LED bulbs by offering warranties, compatibility guarantees, and user$-$friendly return policies. This can help build consumer trust and confidence in the product.

Step $4$: Market Saturation: To differentiate its products from competitors, Cree can focus on innovation, quality, and brand reputation. By emphasizing its unique selling points and value proposition, Cree can stand out in a crowded market.