Develop a matrix to compare the five elements of the promotional mix on three criteria$$to whom you deliver the message, what you say, and when you say it$.$

$3$ Explain how the promotional tools used by an airline would differ if the target audience were $($a$)$ consumers who travel for pleasure and $($b$)$ corporate travel departments that select the airlines to be used by company employees.

$4$ Suppose you introduced a new consumer food product and invested heavily both in national advertising $($pull strategy$)$ and in training and motivating your field salesforce to sell the product to food stores $($push strategy$).$ What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?

$5$ Fisher$-$Price Company, long known as a manufacturer of children$$s toys, has introduced a line of clothing for children. Outline a promotional plan to get this product introduced in the marketplace.

$6$ Many insurance companies sell health insurance plans to companies. In these companies the employees pick the plan, but the set of offered plans is determined by the company. Recently, Blue Cross$$Blue Shield, a health insurance company, ran a television ad stating, $$If your employer doesn$$t offer you Blue Cross$$Blue Shield coverage, ask why.$$ Explain the promotional strategy behind the advertisement.

$7$ Identify the sales promotion tools that might be useful for $($a$)$ Tastee Yogurt, a new brand introduction; $($b$)3$M self$-$sticking Post$-$it$$ Notes; and $($c$)$ Wrigley$$s Spearmint gum.