Develop a media plan that supports the planned marketing campaign. Include: a media budget, recommendations and rationale

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Develop a media plan that supports the planned marketing campaign. Include:

a media budget,

recommendations and rationale for the selected and integrated multi-media activities within the set budget that meet the marketing objectives

appropriate digital, offline, and social media channels for communication

full justification for a multi-media plan based on quantitative and qualitative criteria.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 16, 2024 06:53 AM

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Develop a media plan that supports the planned marketing campaign. Include: a media budget, recommendations and rationale

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Developing a media plan requires a deep understanding of the marketing objectives target audience and available budget Since I dont have specific details about the campaign audience or budget Ill prov... View the full answer

International Marketing And Export Management

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