Question: Develop a mission statement and a vision statement for your Capsim company and explain why having a mission statement is important for companies. (20%) Conduct
Develop a mission statement and a vision statement for your Capsim company and explain why having a mission statement is important for companies. (20%)
Conduct a SWOT analysis of your Capsim company, identifying four strengths, two weaknesses, two opportunities, and two threats. (20%)
Based on your Capsim company's goals and performance to date, identify three strategies to increase market share, improve net income, increase sales, and decrease variable costs. (20%)
After each round, comprehensive reports are provided on your Capsim company's performance. Choose any four of the following areas and describe the decisions you made to improve them: (20%)
a. Operational efficiency (Years 1-5 focus)
b. Total quality management (focus on raw materials, labor, and R&D cycle time)
c. Human resources (best people and best training strategy)
d. Production, promotion, and sales distribution (right-sizing)
e. Research and development (best quality products in each segment)
f. Marketing (premium pricing in each segment)
g. Finance (aggressive debt reduction and stock repurchases)
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