Question: Develop a modeling plan to help the firms tackle the case A US snack foods company specializing in snacking peanuts, Peanut Co., is planning to

Develop a modeling plan to help the firms tackle the case

Develop a modeling plan to help the firms tackle

A US snack foods company specializing in snacking peanuts, Peanut Co., is planning to acquire another company specializing in snacking almonds, Almond Co. Peanut Co. is currently the market leader in snacking peanuts, but the overall segment is growing slowly compared to the market and they want to diversify. They have hired you to tell them whether this is a good idea or not. It is expected to include: - The metrics that you will be used to make the decision based on the case context, - Charts to present the outcomes (it is allowed to use dummy data to demonstrate), - Variables to be included in the model to calculate the metrics, - The associated risk should be considered by the decision-maker

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