Develop a new and innovative sub-brand and product for Munchy's with the theme of post-Covid-19 by providing
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Develop a new and innovative sub-brand and product for Munchy's with the theme of post-Covid-19 by providing the sub-brand name and product descriptions. Next, provide a new product marketing mix, unique selling point, and SWOT analysis for that sub-brand/product.
*The new sub-brand/product should attach and rationalize with brand value, brand identity, and brand personality of Munchy's.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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