Question: Develop a new positioning statement and motto for Tesla. Below is an example of BMW's positioning statement and motto. Discuss why you created the items

Develop a new positioning statement and motto for Tesla. Below is an example of BMW's positioning statement and motto. Discuss why you created the items that you did?

BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).

BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense/Justification of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense/ Justification of Motto Creation: [Insert response]

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