Question: Develop a perceptual map based on two key attributes/benefits and determine where the three brands and the key consumer segments are placed on this map.

Develop a perceptual map based on two key attributes/benefits and determine where the three brands and the key consumer segments are placed on this map. Provide a rationale for your assumptions (you can use some of the multi-attribute table data to develop the perceptual map).

brands are

netflix

hulu

hbo max

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