Develop a plan to maintain the business relationships for the company McDonald's.

Question 1: Identify at least 2 existing business relationships/ marketing networks and answer the following questions for each one of them:

a. What has been the importance of this business relationship when it comes to the achievement of the organisational objectives? (what has been the operational importance of the network?, What has been the strategic importance of the network, What has been the legal importance of the network?, What has been the market importance of the network?.}

b. Identify at least 1 quantitative indicator of improvement (sales growth %, market share growth %, etc.) that is the result of this business relationship. Explain in your own words how the business relationship contributed to this result. (Indicators of success - General: based on the nature of the network, Specific: based on the strategic performance of the network, Marketing: based on the performance of the marketing component.)

Question 2: Produce a SWOT analysis for both existing business relationships/marketing networs identifying at least 3 organisational strengths, 3 weaknesses, 3 business networking opportunities with these existing relationships and 3 potential threats (strengths and weaknesses - INTERNAL environment of the organization, opportunities, threats - EXTERNAL).

Question 3: Once you have identified these SWOT variables, develop a strategic plan with at least 4 potential strategies to maximise and maintain the business relationships.

Business relationship/Marketing Network 1:

SWOT variable 1	SWOT Variable 2	Potential Strategy to maintains and maximise the value of the business relationship	Expected goal	Timeframe for implementation	Risks associated with this strategy	Contingency measures

Bussiness Relathionship/Marketing Network 2:

SWOT variable 1	SWOT Variable 2	Potential Strategy to maintains and maximise the value of the business relationship	Expected goal	Timeframe for implementation	Risks associated with this strategy	Contingency measures