Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes

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Question:

Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes in three different scents, and is more expensive than 75% of other shampoos on the market. You may use some creative license in creating the product name, features, and benefits. Describe your product. Explain how you would identify your competition, differentiate yourself from them, and communicate your positioning to the public. No 1st person - remain objective and Cite all your references.